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PROGRAM
December 4, 2007 Savoy Hotel
Conference “Promotion of Industrial Products and Services”

Day 1
09.30-10.00 Registration of conference participants, welcome coffee
10.00-11.30 Session 1
• The role of marketing studies in promotion to intercorporate market – Yulia Volkoav, head of marketing department, IA “Trade.Su”
• Advertising campaign tactics – Ilya Ketov, head of PR department, “EM Aliance”
• Selection of advertising campaign strategy – Elena Nikonova, head of marketing department, “Russian Perforation Systems”
11.30-12.00 Coffee break
12.00-13.30 Session 2
• PR in industrial marketing - Olga Bezgodova, head of business communications department, “PROPAGANDA”
• Loyalty program for B2B markets – Natalia Georgieva, director of b2b studies, "Workline Research"
• Efficient participation in industry events – Irina Lobkova, general director, "Events House"
13.30-14.30 Lunch
14.30-16.00 Session 3
• Industrial products promotion in Internet - Elena Molchanova, director of Internet division, holding company "Next Media Group"
• Internet promotion of B2B companies – Evgenia Evmenenko, marketing director, “Mass Communications Agency”
16.00-16.30 Coffee break
16.30-18.00 Session 4
• Promotion of industrial brands - Yury Mishin, director for development, advertising agency “PAPA”
• Productive relations with designer, printshop and advertising agency employees - Roman Yusubov, general director of printshop “BDC-Press”

December 5, 2007
Round-table discussion “Oil and Gas Equipment Advertising”, Savoy Hotel

Day 2
09.30-10.00 Registration of round table participants, welcome coffee
10.00-11.15 Session 1
• Information support of the oil and gas equipment market – Alexander Romanikhin, president of the Association of Oil and Gas Equipment Manufacturers
• Advertising support of the marketing network – Ivan Kalachev, deputy general director for research and engineering, trading house “Tatneft”
• Promotion of domestic products to international markets – Dmitry Korzun, media planning specialist, “B2B connect”
11.15-11.45 Coffee break
11.45-13.00 Session 2
• Oil and gas industry mass media review – Elena Shtrokh, PR director, “Oil and Gas Systems”
• Industrial products promotion to B2B market - Daria Podrez, head of advertising sales department, “B2B connect”
• Electronic mail as advertising channel - Igor Bukhanov, director, advertising agency Subscribe.ru
13.00-13.30 Summing up, distribution of awards
13.30-14.00 Lunch

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